Halsey channels ‘Mean Girls’ for her new ‘Anti-VDay’ makeup line—watch
Halsey is helping all of you anti-Valentine’s Day celebrators prepare for the upcoming Feb. 14 holiday. This week, she launched a new Anti-VDay collection with her new makeup brand about-face. To help announce the collection, Halsey channeled her inner Regina George in a new Mean Girls–inspired video. Read more: Ed Westwick just brought back Chuck […]
Halsey is helping all of you anti-Valentine’s Day celebrators prepare for the upcoming Feb. 14 holiday. This week, she launched a new Anti-VDay collection with her new makeup brand about-face.
To help announce the collection, Halsey channeled her inner Regina George in a new Mean Girls–inspired video.
As well, she kicked off the new year by launching her new makeup brand about-face which fans had been speculating about for weeks. Halsey exclusively told Byrdie that about-face is a nod to the scene queen days of the past. For her, the makeup brand is a community that welcomes outcasts and rebels like the ones she saw throughout her teenage days. Ultimately, this makeup line is a true nod to all of the Myspace-era emos out there.
“I feel like I never really see makeup anymore that’s about being fucked up and dirty and grungy and just wrong, and so much makeup used to be about that,” she said. “I’m just paying homage to the style of makeup and the makeup influences that I’ve always loved: very ’90s-heavy, very Myspace scene queen, very emo revival.”
Now, Halsey is channeling her inner Regina George for about-face’s new Anti-VDay line. On Feb. 9, she officially launched the new holiday collection with a Mean Girls-inspired video that is “so fetch.” The colorful visual takes us all back to 2004 as Halsey recreates the iconic phone call scene from the cult classic. As well, the video even includes a special surprise for all of you Superbad fans out there.