HIDE Unleashes Fiery Video for “Do Not Bow Down” From New Album “Interior Terror”

Open your mouth

Spit that out

Drink dirty water

Be defiled

Electronic project of Chicago musicians Heather Gabel and Seth Sher, HIDE, brings honesty, confrontation, and power to the table with their dark, heavy sample-based compositions. The track Do Not Bow Down, off of their upcoming album Interior Terror (Dais Records), explodes with a mantra delivered through a raging, plaintive wail that lulls, mocks, questions, proclaims, and decries. Using a combination of self-sourced field recordings and various pop culture and media references, the song is textured, dynamic industrial minimalism in the vein of Godflesh and Crass, giving raw vulnerability an opportunity to unfurl into the pulse of a hypnotic dirge.

Interior Terror follows 2016’s Black Flame EP (addressing various human rights violations in Iran), and 2017’s debut album for Dais, Castration Anxiety (addressing power dynamics and personal autonomy). In 2019, HIDE‘s second full-length album, Hell is Here, traded more traditional compositions for a far more incongruous and disjointed approach. The tone is sick and heavy, and the listener is met with something less illusory and a lot more direct. HIDE continues this theme with Interior Terror.

Interior Terror was recorded with Seth Manchester at Machines with Magnets in Pawtucket, Rhode Island, and was mastered by Heba Kadry in NYC.