Watch this! TVAM shares new video for Semantics.

TVAM returns with another strong tune from his highly anticipated second album which lands in October. Joe Oxley weaves his magic yet again with a trippy video focusing on a Seventies style cruise, immersed in shadows and his now trademark sound which sails through the choppy waters of sophisticated shoegaze psych he is making his own by rights. Read on…

TVAM has today shared the video for ‘Semantics’, the latest track to be taken from his forthcoming new album, High Art Lite. His debut long-player for Invada Records, out on 28th October, it also features previously released tracks ‘Double Lucifer’ and the sun-soaked ’Piz Buin’.

Talking about ‘Semantics’ Joe Oxley, aka TVAM said:

“Semantics is a song about contrasts; contrasts of experience, of opinion, of understanding. Of how the age of Populist thinking has forced us to pick a side, of how the algorithm has forced us to pick a side, of how our peers force us to pick a side. Semantics is this moment in garish glory – nuance trodden underfoot by primary colours.”

TVAM self-released his much-acclaimed debut Psychic Data in the autumn of 2018, something of a cult-classic, the album joined the dots between Suicide’s deconstructed rock ’n’ roll, Boards of Canada’s irresistible nostalgia and My Bloody Valentine’s infinite noise. Psychic Data spawned an ‘Album Of The Day’ and two daytime playlists at BBC 6Music whilst signature tune Porsche Majeure featured in HBO’s smash-hit Succession.

Self-produced and mixed by James Trevascus from the Invada studio, High Art Lite takes a different tilt to its predecessor by emphasising the immediate and the personal. The colours are blown-out and the brightness is cranked up. TVAM’s take on such things as role models, fictional movie character tropes, and fables of good and evil, are all tackled with the same suspicious cynicism but this time with an urgent belief in the human condition. A heady mix of Black Mirror’s modern fables, JG Ballard’s gated communities of sun-drenched wealth, and Mulholland Drive’s boulevard of broken daydreams, High Art Lite offers an all-inclusive package of redemption. Whereas his first album focused on the unknown influences over our surrounds and the information that permeates our unconscious, High Art Lite has a wider, more colourful, although no less disconcerting, remit.

According to Oxley, High Art Lite centres upon the stories, characters and beliefs we absorb and how we latch onto these ideas to guide us through our lives.

“It’s also about how easy it is to feel so far away from our heroes,” Oxley expands. “The weight of our own expectations. The sadness at the core that, as we age, our options narrow, the universe shrinks, and we find ourselves in the shallow end”

Additionally, the format details of the album have today been announced, details of which are below:

*INV281LPDNK – 5051083180993

*Dinked Edition with Obi-strip

Pressed on half red half blue vinyl

Includes download card & exclusive sticker (Ltd. To 700 copies ww)

INV281LP – 5051083179546

Pressed on white vinyl

Includes download card

INV281CD – 5051083179522

Limited exclusive variants will be available via the TVAM + Invada webshops

Pre-order the album HERE

Finally, TVAM has announced further headline shows later in the year, full list below:

29.10.22 – Future Crate – BIRKENHEAD (official album launch party)

09.11.22 – Hare & Hounds – BIRMINGHAM

22/11/22 – Hyde Park Book Club – LEEDS

23.11.22 – Sneaky Pete’s – EDINBURGH

24/22/22 – The White Hotel – SALFORD

30/11/22 – Green Door Store – BRIGHTON

01/12/22 – Oslo – LONDON

www.invada.co.uk

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Foreword by Wayne Carey, Reviews Editor for Louder Than War. His author profile is here

Source: louderthanwar.com